山东三所新材料技术有限公司

户外用品指的是参加各种探险旅游及户外活动时需要配置的一些设备。根据中国户外用品零售行业商会（CORA）的分类，户外用品分为服装类、鞋类、背包类、装备类、配件类和器材类六大类，常见装备包括帐篷、登山鞋、防风衣裤、头盔、踏雪板、高山眼镜等。市场上各种品牌琳琅满目，各种户外装备把户外达人“武装到牙齿”。

　　Outdoor equipment refers to some devices that need to be configured when participating in various adventure tours and outdoor activities. According to the China Outdoor Products Retail Industry Association (CORA) classification, outdoor products are divided into six categories: clothing, shoes, backpacks, equipment, accessories, and equipment. Common equipment includes tents, hiking shoes, windproof clothing, helmets, snowboards, mountain glasses, etc. There are a variety of brands on the market, and outdoor equipment equips outdoor enthusiasts to their teeth.

　　据美国著名的市场调研公司 The NPD Group 的一项调查显示，户外运动服装逐渐流行。可能一天玩皮划艇、接下来一天远足旅行、然后再来一场骑行……随之带来的消费当然与日俱增。作为更追求生活品质的一代，人们并不满足于随便套一双日常跑鞋就出发，会寻求更具性能的专业性装备。有数据显示在美国，户外运动消费者一年平均要花费 465 美元购置户外装备。

　　According to a survey by The NPD Group, a well-known market research company in the United States, outdoor sportswear is gradually becoming popular. Perhaps one day of kayaking, the next day of hiking, and then another cycling trip... the resulting consumption is certainly increasing day by day. As a generation that pursues a higher quality of life, people are not satisfied with just wearing a pair of daily running shoes and will seek professional equipment with more performance. Data shows that in the United States, outdoor sports consumers spend an average of $465 a year on purchasing outdoor equipment.

　　户外用品在日益细分化、专业化的同时，城市户外风来袭，适合多场合的多功能户外装备受宠。户外品牌的产品设计越来越时尚。都市户外运动消费者选择功能性服装时，在不缺失其基本需求的基础上，对时尚及细节个性化的追求正逐渐提升。

　　As outdoor products become increasingly specialized and specialized, the urban outdoor trend is coming, and multifunctional outdoor equipment suitable for multiple occasions is favored. The product design of outdoor brands is becoming increasingly fashionable. When urban outdoor sports consumers choose functional clothing, their pursuit of fashion and personalized details is gradually increasing without lacking their basic needs.

　　户外用品融入科技功能，已不是什么新鲜事，比如冲锋衣要有防水、透湿等功能，在此基础上加入时尚设计。将功能性元素以生活化、休闲化的手法表现出来。

　　The integration of technological functions into outdoor products is not a new thing, for example, submachine jackets should have waterproof, breathable and other functions, and fashion design should be added on this basis. Expressing functional elements in a lifestyle and leisure oriented manner.

　　作为国内自主户外品牌商，CARAVA将专业户外与时尚休闲风格完美融合，贯穿“功能保证”　的思想，为户外运动提供安全舒适的全面保障。

　　As a domestic independent outdoor brand, CARAVA perfectly integrates professional outdoor and fashionable leisure styles, and runs through the concept of "functional assurance" to provide comprehensive safety and comfort guarantees for outdoor sports.

　　另外，新兴的户外热，俨然成了一种新生活符号、一种新时尚的标志。泛户外是指广义上的户外运动，即任何一项走出家门的运动都可被称为户外运动，区别于通常人们所理解的那种带有危险性质的户外探险运动。近年来这种户外休闲方式逐渐成为一种流行趋势，继而推动户外运动市场不断升温，户外运动行业迎来跑马圈地时代。

　　In addition, the emerging outdoor trend has become a new symbol of life and a symbol of new fashion. Pan outdoor refers to outdoor activities in a broad sense, that is, any activity that takes one out of the house can be called outdoor sports, which is different from the dangerous outdoor adventure sports that people usually understand. In recent years, this outdoor leisure activity has gradually become a popular trend, which has driven the continuous heating up of the outdoor sports market and ushered in the era of land grabbing in the outdoor sports industry.

　　“我们往年是徒步、登山鞋为主，今年新增休闲运动鞋。运动市场升温，我们往运动方面做一些延伸。”美骆世家总经理兰珠光介绍，现在的户外鞋更为大众化、时尚化，户外可以与体育运动、旅行做更多的结合，提升产品的多功能性。

　　In previous years, we mainly focused on hiking and mountaineering shoes, but this year we have added leisure sports shoes. As the sports market heats up, we are extending our efforts to sports, "said Lan Zhuguang, the general manager of Meiluo Shijia. Nowadays, outdoor shoes are more popular and fashionable, and can be combined with sports and travel to enhance the versatility of our products.

　　在满足绝大多数消费者需求的前提下，泛户外用品更加平民化，根据不同消费人群特点，以一种新潮、休闲、时尚、生活的味道呈现给消费者。

　　On the premise of meeting the needs of the vast majority of consumers, outdoor products are more accessible to the general public, presenting a trendy, casual, fashionable, and lifestyle flavor to consumers according to the characteristics of different consumer groups.

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　　This article is organized and published by Outdoor Products. Do you have any understanding of these contents? For more content, please click: http://www.csdssc.com/ We will have more exciting content waiting for you to view.